Black Panther star Lupita Nyong'o has been announced as the first global ambassador for De Beers, featuring in the latest campaign Where It Begins, which follows the story of 'discovery and the magical transformation of nature's rare treasures from their raw form into magnificent jewellery'.

The Oscar winning actress commented 'This campaign brings to life the transformative power that I feel when I wear De Beers’ diamond creations, and the pride in knowing where they come from and the good they do. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world'.